Choosing an Effective Domain Name

It pays to think carefully about your domain name because it helps people to find and remember your site. There are many things to consider when making your selection including:

• Branding - To gain credibility and recognition you could use your existing brand or create a new one.
• Domain Name as Anchor Text - Many people will link to your site using the domain name as the anchor text. So for SEO purposes it would be wise to consider using a domain that contains keywords you wish to target. However there's a fine line between a strong keyword-based domain and one that looks somewhat shady.
• Memorability - You want people to remember your domain so that when they need your product or service they can find you easily. Shorter names work well for this, but a longer phrase is often more memorable than abbreviations or initals.
• The Radio Test - Imagine you get the opportunity to give out your web address on the radio. Is it easy to pronounce? Will the listeners know how to spell it? Some elements can make this difficult or confusing. We advise you to think carefully before including hyphens, numerals, or unusual spellings.

Domain Name Registration

Once you have chosen a domain name you need to register it and have it point to your website. To save you the hassle of doing this yourself, we can arrange it on your behalf. In this way we can take everything off your hands, from the initial design of your site right through to getting your domain name.