Is Your Website Attracting the Visitors You Want?

The old adage of "build it and they shall come" does not hold true in today's marketplace. Good content and an attractive interface are only the beginning. You realise that you need to attract visitors to your site, and specifically visitors who are interested in what you have to offer. This is where we can help. Our internet marketing service will allow you to reach your audience using the latest in search engine optimisation techniques.

Search Engine Optimisation Explained

Search engine optimisation (often abbreviated to SEO) is a term that is widely used, not necessarily understood. Search engines use sophisticated software to find and read webpages. When a user performs a search the software tries to select the most appropriate pages to display. SEO is simply the process of making your site easy to read by this software.

The SEO Process

Many different techniques are employed in optimising a website. To help you understand what we can do for you here is a brief overview of the main strategies:

  • Keyword research - Before you do anything else you need to know what words people use when looking for sites like yours. It's quite possible that your audience uses different terminology to what you do. We'll do the research before deciding which keywords to focus on for the optimisation.
  • Page structure - Pages need relevant titles, headings, and other structures to make your content stand out. Well optimised titles and general page structure not only make the page easier to read for the search engines but also for your visitors.
  • Valid Markup - The code that makes up a webpage is easier for browsers and search engines to read when it is written properly. Consider the difference good grammar makes to the clarity of a sentence. The same is true for website code. So if your site needs attention in this area we can provide it.
  • Internal links - Search engines crawl sites by following links from one page to the next. Broken links or poor navigation areas can cause them problems.
  • Inbound links - Links from quality, relevant sites will provide direct traffic as well as improve your search engine ranking.

Search Engines Are Not the Only Source of Website Traffic

Here at Top Gear Media we believe that a well-rounded approach to internet marketing is best. While it is important to gain visibility for your site in the major search engines, there are other ways to acquire traffic that should not be overlooked. We aim to put your site in front of the right audience, that is, people with an interest in your products or services. They can be reached via niche directories, and social media sites amongst others. This approach is different to SEO in that it requires creating or improving your content to suit those niche audiences.

Creating Other Traffic Sources

Depending upon the nature of your site it may be appropriate to use one or more of the following techniques to acquire web traffic from sources other than the search engines.

  • Niche sites - Acquiring links from sites such as niche directories or article repositories can supply you with visitors with low bounce rates since they are already interested in and engaging with the subject matter.
  • Social media - People love to share those "cool" things they find on the web. We can create relevant content for your site to attract this audience and embrace this latest marketing technique.
  • Email and Web feeds - Turn your visitors into regulars by giving them the information they want in the format they prefer. Websites with frequently changing content are ideally suited to benefit from this strategy.
  • Create community - People will keep returning to your site as long as there is a reason to do so. A strong community created around your subject will again drive qualified traffic to your site. As a bonus the unique user-generated content is viewed favourably by the search engines.