Marketing

The Internet has irrevocably changed the way UK companies do business. Forever. It allows access to global opportunities as the world is now one giant marketplace, and you can now build up a huge customer base with a very low cost base.

How do we tap into this larger market? How can we intelligently target the right customers? How can we stay ahead of the competition? The answer is e-marketing. And the organisations that have gained the greatest benefit from this new way of conducting business are the ones that have embraced e-marketing.

Why do some companies go to the effort and expense and designing their company website, and then not use it as their most effective selling and marketing vehicle? We can ensure we get your company message out there as effectively and cheaply as your budget allows. And it wont just be blanket marketing, but specifically targeted to your customers.

1. Search Engine Optimisation (SEO)
   SEO is the process of improving the visibility of a website or a web page in search engines. This can be "organic" or natural, or “managed” through a variety of means. In general, the key metric to SEO success is the site’s ranking on the search results page of a search engine based on key search words.
   
   Our SEO specialists will work with you in determining the key search words for your business, and managing your website to ensure to ensure that more visitors be directed from search engines visit your site.  Optimizing a website may involve editing its content and coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of links, is another SEO tactic.
   
    
2. Search Engine Marketing (SEM) including PPC
   SEM is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, advertising, and paid inclusion (including pay per click).
   
   TGM can work with your business to design a SEM strategy that outlines business targets fitting within your budget, and and then analysing the results of the campaign to measure its success.
   
    
3. Social Media Marketing
   TGM can design social media marketing programs specially for your business needs.This is a new type of marketing taking advantage of the phenomenon of social networks (facebook, twitter, digg, etc.). Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. This way, a corporate message can spread from user to user because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
   
   Your message can be distributed to a wide audience very quickly, and because the communication trail is often by word-of-mouth, this can be very cost effective.
   
    
4. Email Marketing
   Email marketing is a form of direct marketing which uses email to communicate a message to an audience. This strategy - if done effectively - has a number of advantage over tradition methods of postal communication (aka ‘snail mail’):
   
   * an email campaign is far cheaper than comparable postal communication
   * you can reach much wider number of recipients
   * recent research has shown that half of internet users check their email accounts daily
   
   The obvious disadvantage is that modern email packages are now fairly effective at filtering and rejecting incoming mail, and identifying spam. TGM will work with you to minimise this rejection rate, so that your message reaches more of your customers.
   
    
5. Content Writing
   Reading from a computer screen tires the eyes. People read 25% more slowly on the web than they read print material. That's why, web content has to be 50% shorter than print. Less is definitely more on the Web!
   
   And readers on the Web have less patience in seeking the information they want. You, as the provider of information, have, typically, 7 seconds to get and keep their attention before they move on.
   
   Our team will work with you to get your entire message across effectively. The key is to use short sentences, short paragraphs, one idea per paragraph; to use meaningful headlines and sub-headlines which help them extract the information they want, quickly and easily. And without losing the true meaning of your message.
   
    
6. Online PR
   Online PR involves influencing media, communities and audiences that exist on the Internet using online channels. This includes search engines, discussion threads, news search, blogs, forums,  social networks and other online communication tools. Brand reputation monitoring and management is also a focus area for online PR.
   
   Popular blogs can be as influential as many print publications, but pitching a blogger requires a careful approach. While a online publications can have a wider audience than their print counterpart, there less regulation and rarely much editorial management.
   
   We can help you with your online PR. Like SEO, online PR requires a mix of social, creative, persuasive and technical skills. Developing relationships with online publication editors and bloggers is also particularly useful.
   
    
7. Viral Marketing
   Viral marketing is a strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.
   
   While the term viral marketing has a bad reputation, it can be extremely effective if used knowledgeably. We can help you to do this.
   
    
8. Reputation Management
   What do you do if someone is trying to hurt your business by publishing malicious information on the internet? This happens more often than you may think, especially with the lack of regulation on the Web. This could be a disgruntled ex-employee, unsatisfied customer or a competitor. But that information, no matter how inaccurate, is the first thing any prospective customer will see on a search engine when they look up your business. And it will stay there until you do something to remove it.
   
   TGM can help you to manage your reputation on the Web, whether it is through contacting the regulatory bodies on the Web, or managing the placing that malicious information appears on search engines.
   
    
9. Website Statistics
   So, you decide to spend a lot of money on your website. But do you actually know how effective that website is? This is where TGM excels - interpreting data and turning it into information. And that information can then be used for you to make more informed decisions about your business.
   
    
10. A/B Landing Page Testing
    If you want to change something on your website - whether it is something major (site redesign) or minor (content change) - you want to measure how effective those changes are. A/B testing allows you to see the impact of change - positive and negative - and then make your final decision.
    
     
11. Increase Conversion
    Offline retailers rely on converting footfall (number of people passing through the doors) into actual customers who pay at the tills. On the Web, an ecommerce business work in the same way - except footfall is ‘number of hits’ and conversion rate is used to measure the number of those users who become actual paying customers.
    
    There is no magic formula for having the perfect conversion rate (we wish there was!), but there are a number of expert techniques that can be used to increase it. These include design, customer experience, trust and reliability.