Drive Traffic to Your Site Quickly and Effectively with Pay Per Click Management

Pay Per Click (PPC) advertising is a great compliment to your SEO strategy. While improving your position in the organic search results takes time, PPC brings instant visitors to your site. This is ideal for new sites which have yet to achieve good natural search positioning, enabling you to sell your products or services without delay. Well established sites with good search rankings can still benefit from PPC advertising. Seasonal or time-limited offers are especially suited to PPC advertising because the adverts can be quickly put in place and just as quickly removed when no longer applicable.

Pay Per Click Explained

You choose keywords for which you want your advert to display, and each time a visitor clicks through to your site you pay a set amount. These pay per click services are run by the major search engines such as Google and Yahoo. There are several aspects to creating a successful PPC campaign. This is where Top Gear Media can help:

• Goal Setting - To begin, you need to decide what you want your PPC campaign to achieve. How will we measure success? Increased enquiries, product sales, or newsletter sign-ups are examples of the type of goals you may have.
• Choosing Keywords - We will perform keyword research which will provide the words people actually use when searching for your type of product or service.
• Keeping Costs Down - Costs can get excessive if you bid on very general keywords which also attract more casual browsers than focused buyers. So we help you to choose more specific keywords (also known as long tail keywords). Another thing to consider when budgeting for your campaign is the positioning of your advert. Top positions can be expensive, so we need to consider the optimal bid to get your advert exposure while still being economical.
• Configuring Keywords - It is important to attract only those visitors who have an interest in your products or services. Some words have multiple meanings so we can set up your campaign to avoid such ambiguity. The PPC providers allow us to specify the way the keywords are matched (e.g. as part of a longer query, an exact match, and even exclude certain words).
• Copywriting - Attract visitors to click through to your site with quality copy. In only a few words you need to tell people why your site is unmissable.
• Landing Page Optimisation - So you've attracted visitors with well targeted keywords and great advertisement copy. Now you need to encourage them to buy or perform some other desired action. We will optimise your landing pages so that they are relevant to the advert and thus encourage conversion.
• Monitoring - Throughout your PPC campaign we will monitor progress to assess its effectiveness.