Optimisation of the Shop Laptop Ecommerce Site

Through a combination of on-site and off-site optimisation we improved organic search engine positioning, and attracted high quality traffic for Shop Laptop and Shop Acer. Our achievements include:

  • First page listings in Google for key laptop brands by the development of optimised brand-focused landing pages.
  • Attracted targeted traffic by acquiring inbound links from relevant external sites.
  • Created a sense of community and gained first page Google rankings for upcoming products by the introduction of a forum.
  • Introduced web feeds of new products to increase brand awareness.
Shop Laptop on Google results page

Optimised landing pages mean that Shop Laptop has gained first page positioning on Google for many of their laptop brands.

View the larger image to see how the HP laptops page ranks second, below only the manufacturer's own site.

Shop Acer web feed screenshot
One of the newly created web feeds as viewed in Google Reader.

Google positions refer to worldwide search on google.co.uk
Screenshots taken on 11th October 2007